Corporate Communications

Corporate Communications

Our corporate communications practice is led by former agency partners, creative leaders, seasoned journalists and in-house communications chiefs. Decades of experience guiding clients through transformational periods makes us trusted advisors to management teams of public and private companies. Our story-driven approach shapes narratives and helps executives communicate value propositions to all key stakeholders. With deep grounding in capital markets, relationships with the most influential media, and a practiced eye and ear for building a credible visual, written and verbal client presence, our programs propel businesses.

 

Corporate Reputation

Solebury Trout has deep experience distilling the essence of what a company stands for, developing authentic messaging to convey it and ensuring distribution to all stakeholders. Our clients range from large public companies to venture capital-funded startups. A common thread that binds our clients: the desire to enhance reputation and increase valuation through a clear, compelling brand narrative.

Capabilities include:

  • Message identification
  • Plan development
  • Ongoing communications campaigns to all key stakeholders: customers, employees, shareholders, media, business partners

Media Relations

Media are a vital conduit to external stakeholders. Solebury Trout helps companies raise their profile by harnessing the reach and credibility that earned media can bestow. Our team includes former print and broadcast journalists who understand how to create and sell great stories, securing “A list” attention for clients in the media outlets that are most important to their business.

Capabilities include:

  • Company profiles in elite media
  • Targeted outreach to business, trade and local media
  • Social media campaigns
  • New York City media tours
  • Event communications including IPOs, Bell-ringings, Analyst days, Transactions, CEO transitions

C-Suite Visibility

The executive team plays a critical role in telling a company’s story. Solebury Trout identifies and develops executive thought leadership platforms that create dialogue and shape perceptions of your business. We secure targeted visibility opportunities – from speeches to industry forums to media appearances – and make sure executives are prepared to deliver their messages in the most engaging way.

Capabilities include:

  • Media training
  • Presentation training
  • Thought leadership development and placement (e.g., speeches, bylined articles)
  • Executive reputation establishment and enhancement

Crisis Management

Sensitive and crisis situations can spring out of nowhere. Advance
planning and the creation of a blueprint for how to respond pays huge
dividends when an earnings miss, downgraded financial outlook, or a
shareholder activist is suddenly on your doorstep. When preparation is
not an option, our experience managing through some of the nation’s most high profile and high-stakes battles enables us to provide valuable counsel in the midst of a crisis.

Capabilities include:

  • Crisis planning
  • Scenario training
  • Issues management
  • Activism defense

Digital, Creative and Video Content

The demand for attention has never been more competitive. Solebury Trout offers a range of creative services to ensure that corporate communications break through the congestion, regardless of audience and channel. Our content changes perceptions, persuades audiences, influences outcomes and motivates stakeholders.

Capabilities include:

  • Corporate presentations
  • Marketing collateral
  • Websites
  • Social media content
  • Illustrations / animations
  • Infographics
  • Road show videos
  • Annual reports